****COMPETITION NOW CLOSED….THANKS FOR ENTERING!****
Can listening to music while eating chocolate actually make it taste better?
According to Cadbury, it can!
The good folks behind the chocolate Company have conducted an extensive study with Mindlab and I have to admit, my geeky side was intrigued!
With hearing and taste senses being closely linked, they have discovered that our chocolate eating experience is enhanced by listening to different tempos of music depending on whether our chocolate is plain, nutty, fruity or stuffed with other goodies.
The study revealed the following:
1. Low pitch complements nutty flavours
2. High pitched music complements crunchy texture
3. Steady rhythm complements smooth texture
4. Mellow sounds complements soft spongy textures
5. Up-tempo sounds complements surprising textures that pop and crackle
Cadbury have put together an album called “Sound of Flavourites” with the London Contemporary Orchestra. Each track is designed to pair up with one of the nine bars in the Cadbury range, and you can test the theory out in the comfort of your own home by visiting Spotify. That’s if you can resist eating the chocolate all up before the playlist loads, of course 😉
To celebrate the launch of The Sounds of Flavourites, Cadbury are giving away a big haul of chocolate to one of you lucky readers!
It’s super easy to enter. All you have to do is leave a comment below this post telling me what your favourite chocolate flavour pairing is. The winner will be drawn at random on Friday 25th March 2016. UK residents only. Good luck!